Baristas Launching With As Seen On TV Platform Introducing White Coffee to Approximately 1.8 Million US Consumers
SEATTLE, WA--(Marketwired - May 10, 2016) - Baristas Coffee Company, Inc. (OTCQB: BCCI) "Seattle's World Famous Costume Coffee" announced today that it is launching its Baristas White Coffee single serve cups compatible with the Keurig 2.0 brewing system via an "As Seen On TV" direct response campaign.
The initial campaign, which starts next week, will be seen on television and through digital media and continue until a minimum of 1.8 million trackable impressions by US consumers has been achieved. The marketing effort using the As Seen On TV platform is focused on getting consumers to try white coffee through special offers allowing them to try Baristas White Coffee without having to purchase a whole box. The response metrics will then be analyzed and adjusted as appropriate to maximize the ongoing efforts.
The campaign compliments the advertising currently underway featuring the Breakout country/grunge artist Megs McLean www.megsmclean.com running on CNBC, TNT, TruTV, BET, CMT, and Comedy Central. Megs is also currently on MTV Live, Pure Country, and VH1 describing why she's so fired up about Baristas White Coffee single serve cups that work in her Keurig 2.0 brewing system. She also describes that white coffee is slow roasted coffee beans that make it have way more caffeine than normal coffee, and it has a lighter nutty refreshing taste with a kick, a BIG Kick while promoting Amazon."
"Barry Henthorn -- CEO commented; "Baristas White Coffee single serve cups are a very unique product and we are very pleased with the response we have been getting from marketing efforts directing customers to our distribution partner Amazon. Adding the As Seen On TV direct response platform with special offers to try white coffee expands our distribution channels and further increases the awareness of the Baristas Brand. We are confident that the more people who try the Baristas White Coffee the more people will love it."