Amazon Partner Baristas Adds CNBC, TNT, TruTV, BET, CMT, and Comedy Central to White Coffee Television Campaign Featuring Megs McLean
SEATTLE, WA--(Marketwired - Apr 26, 2016) - Baristas Coffee Company, Inc. (OTCQB: BCCI) "Seattle's World Famous Costume Coffee" announced today that a campaign promoting Baristas White Coffee Single Serve Cups distributed by Amazon has expanded to include CNBC, TNT, TruTV, BET, CMT, and Comedy Central. The ads will begin airing tomorrow focused in western Washington joining national ads on MTV Live, Pure Country, and VH1 Classic next week.
The Television spots feature breakout country/grunge artist Megs McLean who describes why she's so fired up about Baristas White Coffee single serve cups that work in her Keurig 2.0 brewing system. She also describes that "White coffee is slow roasted coffee beans that make it have way more caffeine than normal coffee, and it has a lighter nutty refreshing taste with a kick, a BIG Kick while promoting Amazon."
Barry Henthorn, CEO, commented; "There is no question that the market is responding favorably to Baristas White Coffee single serve cups as well as our Espresso Roast. Our initial advertising efforts which included radio expanding into television are paying off. Baristas is broadening its efforts to widen its demographic reach exposing this unique product to additional consumers. Our strongest response has been from western Washington which is home to some of the savviest and most sophisticated coffee connoisseurs in the world. Once we gage the response in our core market then we will continue to expand geographically while narrowing our target market."